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The Exact Length Of Your Copy

One question that always crops up is the one in regards to the length of a piece of copy. There is actually nobody who answers to this, it will depend on what you are selling. For example, in the event that you are selling a short 20-page report, your copy will be shorter than if you are attempting to sell a $50,000 sports car! So the best answer is that your copy needs to be the length necessary to get the buyer to hit the purchase button. 

Thus we frequently educate people to not concern regarding the length of your sales letter. Instead, just start writing it out and see how long it turns out. 

You need to incorporate certain elements and points into your sales piece. 

Here's a basic blueprint you may get a kick out of the chance to follow: 

1. Headline that asks a question or focuses on a specific problem. 

2. Presentation - this is the place where you address your reader and start focusing on their particular issue. This will be a more drawn-out portion where you can recount a story about how you conquered this problem. 

3. Starting alluding to a solution. 

4. Add list items about the features of the product. 

5. Present your solution and reveal to them why it is the perfect decision for them. 

6. Add any testimonials or reviews if accessible, this gives them proof that the product works. 

7. Presently present the offer - this is the place where you add the price and statements that say something like; restricted time offer, early on pricing, and so on 

8. Close your letter in the following section and framework the primary benefits yet once more. 

9. Add a P.S. - this section is the place where you say something with the impact of; you haven't requested at this point, why not? Support that the product is on a restricted pricing structure. This creates a sense of earnestness and entices the reader to make a move. 

Whenever you have gone through the above sections you should have all the details you need for your sales page. All that is necessary is to return and peruse your copy. Guarantee that your letter follows and peruses actually like a letter. As you read you should start to make a sense of 'I need to purchase this now' in your reader. Remember to add images of your products if possible, as this helps them relate to them. 

This blueprint gives you the basics of what to add to your sales letter and will decide the last length.

Photo by Nick Morrison on Unsplash


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